When the vision is clear, strategy is easy.
persona discovery
Receive a complimentary consultation focused on uncovering what makes your brand unique. Together, we’ll identify your ideal audience, define your brand’s voice and personality, and discover the key elements that set you apart from the competition.
We’ll create a detailed profile of your target audience, including demographics, interests, behaviors, and preferences, while developing a strategic roadmap to connect with the people who matter most to your business. Through this process, we’ll help shape a brand identity and marketing approach that feels authentic, resonates with your audience, and positions your business for growth.
Reach your perfect client with youtube ads and GOOGLE Ads.
DEMOGRAPHICS
INTERESTS
LIFE EVENTS
PROFESSIONAL INDUSTRIES
1:1 COACHING
If you’re looking for something completely integrated and tailored to your specific needs, 1:1 brand strategy coaching might be the right step for you. Book a free consultation today!
“ Marketing is the generous act of HELPING someone to discover the solution to their problem.”
Get to know YOUR Branding Partner
Michelle Echevarria-Honkomp
Digital Trend and Marketing Specialist
Here’s a little more about me. I moved to Dallas, TX in 2002 right after high school in San Antonio. I was raised in an Air Force family, and I’m lucky to have traveled outside of the country when I was little, that’s where I get me travel bug. My next dream destination…New Zealand.
I graduated with a Bachelor’s in Broadcast News Communications, which allowed me to have the opportunity to work as an assignment desk editor at Fox 4 in Fort Worth, TX. This combination right out of college definitely contributed to my journalistic approach to writing and comprehension of targeted audiences. After television, I pursued retail sales where I cut my teeth in fashion marketing. One job lead to another and I found myself positioned as a Senior Stylist for Trunk Club in Deep Ellum, TX. I was able to leverage my sales and marketing skills to the fullest, becoming my own marketing director attracting C-Suite executives to the Trunk Club concept. My love for marketing grew so much to the point of starting my own business VPQ Jewelry in 2017 and growing it into VPQ Jewelry and Wellness. I found the love of not only marketing and driving results to my own business but to other small businesses as well.
After building a successful jewelry brand, I discovered my passion for helping businesses grow through strategic marketing, branding, and storytelling. My journey led me to become the Director of Marketing for a roofing company in Arlington, Texas, where I expanded my skills as a marketing leader and PR strategist.
I later helped build a marketing department for a $50 million siding company in Nashville, where I found my niche: partnering with roofing companies, general contractors, and commercial construction businesses to elevate their brands and connect with their customers.
While construction is where I thrive, my passion extends to businesses of all stages. I love helping startups and established companies find their voice, define what sets them apart, and build strategies that help both the brand and the people behind it thrive.
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